You’ve got an idea

Every course begins with an idea.

Let’s say you would like to make a crash course on feeding birds in winter, or a lively handbook on toddlers and diapers, or perhaps you need a web-based lecture series on mother-ship mechanics, even if what you want is to produce a consumer guide on the fascinating world of light bulbs. In other words, you have the desire to educate in a specific area. We would like to mold your ideas into an educational forum and communicate it to the learner. This is where we come together and draw from each other’s experience.

Let’s meet!

First our specialists will sit down with you to get the project started and lay down the grand scheme. Together we take the time to clarify what your expectations and preferences are and, above all, what you want to achieve with this course. Once the main goal is set, we weigh the various options for realizing it. Should it be a video lecture or an action cartoon? A colourful game or a collection of puzzles?

During the first meeting we also decide on a plan for the collaboration. Who will be responsible for maintaining communication and how often will we meet? Will feedback be given by carrier pigeon or by hot air balloon? Will the meetings be scheduled by the stars of the winds? Will the results be presented piece by piece, or mixed together? We will address these, and other equally important questions, come up with milestones and a set deadline.

As soon as our common vision is defined the project will commence.


Who is who

The next step is to put together a production team. Let’s have a look at our key players:

The Project manager will orchestrate the team’s moves and provide a steady flow of information between the client and the team.

The art director (AD) will be in charge of the visual and creative aspects of the course.

The copywriters will start deconstructing your vision and materials until they have a good grasp on the content. Then they will verbalize it in a way that makes it easy for the learner to understand. They will manage the verbal aspects of the course, and at the same time identify tasks and activities to further the learning process.

The designer will give the course its vision and shape. They will create the virtual landscape for the learner to navigate in order to acquire knowledge and solve problems.

The illustrators and photographers will capture the images that will illustrate the course contents.

The animators will add motion to the images.

The programmers are responsible for assembling the course contents, codes and components into a fully functional digital presentation.


Now we need to outline the paths that will lead the learner to the desired destination. The team gathers to figure out a unique formula that will make this course functional. Each specialist offers their expertise, their personal viewpoints and their educational perspectives to boil and simmer. Finally the concoction will clear and well considered decisions will emerge.  The meeting will result in blueprints and functional models for the future course that in turn will reveal if our characters will bear stripes of spots, be hoofed or winged. The blueprints and models will be sent to the client for approval, and once we receive confirmation that this is indeed what they are looking for the team will take their positions and production will start.

Work in progress

First to get their hands on the raw materials will be the writers and designers. They will build the verbal and conceptual foundation for the course. They will also provide a detailed description of the flow and functionality of the course; what the learner will see, hear and experience as they work their way through the course. Once again, we send the outline and descriptions to the client for approval before we move on.

Once the manuscript has been approved, an array of ideas will start their journey from concept to reality. Drawings, photos and videos are produced, actors will record the spoken words, and the animators and editors will take all of these materials and construct a living, speaking unit of content. The programmers assemble the polished components into the user interface. The flow of information passes from expert to expert who in turn apply their individual expertise along the way.  In this way the combined skill and knowledge of the team will shape the true e-learning experience.

The finishing touch

Before delivering, our crew thoroughly tests the course. Then the course goes through a testing round in the hands of your experts and representatives. We round up the feedback and add the last corrections and touch-ups. And finally it is all done and the course is ready for the learner!

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